近年来，武夷山市高度重视茶产业发展，加大违规开垦茶山整治力度。目前，武夷山市拥有茶山14.8万亩，计划到2020年，控制在15万亩以内；拥有茶企5800多家，比2010年增加4250家。茶山总量受到控制，而茶企数量与日俱增，意味着茶企要走新的营销道路In recent years, wuyishan city attaches great importance to the development of tea industry, intensify violations reclaiming village renovation. Currently, the wuyishan city village has 148000 Chinese acres, plans by 2020, control within 150000 mu; Have tea more than 5800 enterprises, 2010 more than in 2010. Total tea under control, and the number of tea enterprises grows day by day, mean tea enterprise new marketing road

近年来，武夷山茶企、茶农充分挖掘武夷岩茶历史，广泛交流茶文化知识，用文化元素包装茶叶产品，主打品牌营销战略，营销模式从传统的橱窗式、订单式营销，向多元化茶文化、茶旅融合营销转变。Companies in recent years, wuyi mountain tea, wuyi rock tea tea farmers to fully mining history, tea culture communication knowledge, with cultural elements in tea packaging products, the main brand marketing strategy, marketing mode from the traditional window type, ordering marketing, marketing transformation to the diversification of tea culture, tea fusion.

如今，走在武夷山的大街小巷，几乎每个茶农介绍起茶文化来都能津津乐道。不少人还带着自己的茶，参加全国各地的品茶会、推介会，通过文化活动，推广自己的茶叶品牌，拓宽茶叶的销路。Now, walking in the streets of wuyi mountain, and almost every to introduce tea culture, tea farmers to relish. Many people with their own tea, to participate in the tea tasting, meeting all over the country, through cultural activities, promote their own tea brand, expand the sale of tea.

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